Does Motorsports Still Matter in the Age of Streaming?

Catching iconic races like Le Mans or Pikes Peak now means shelling out for extra streaming services

Motorsport fans have plenty to look forward to, with the legendary 24 Hours of Le Mans kicking off this weekend, followed by the iconic Pikes Peak International Hill Climb on June 22.

These are two of the sport’s biggest events—and that brings us to today’s question: Do you still watch motorsports? From NASCAR and Formula One to grassroots rally and hill climbs, there’s no shortage of action—but staying tuned in has never been more complicated.

Take NASCAR, for example. Ram just announced its return to the Craftsman Truck Series after years away. During the reveal, Ram CEO Tim Kuniskis admitted that racing doesn’t always bring a great return on investment. Still, he sees potential and hopes to boost the sport’s popularity.

But following NASCAR today means juggling multiple platforms: the Cup Series is split between Amazon Prime, Fox Sports, TNT Sports, and NBC. The Xfinity Series airs on The CW, while Fox Sports covers the Truck Series.

And it’s not just NASCAR. If you want to watch Pikes Peak, you’ll need RACER Network. For Le Mans, it’s either Max or MotorTrend TV in the U.S. Fragmented rights and paywalls have made watching racing more expensive—and less accessible—than ever before, especially for newcomers.

Author:

  • Growing up with a father who was a mechanic I had an appreciation for cars and motorcycles from an early age. I shared my first bike with my brother that had little more than a 40cc engine but it opened up a world of excitement for me, I was hooked. As I grew older I progressed onto bigger bikes and...

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