Analysts expect Ferrari’s U.S. customers to take the price increases in stride.
Ferrari wasted no time responding to President Donald Trump’s 25% tariffs on imported vehicles. The Italian automaker announced price hikes of up to 10% on select models while choosing to absorb the costs on others.
With all Ferrari vehicles built in Maranello, Italy, they’re inevitably subject to the 25% tariff when entering the U.S. However, Ferrari has opted to shield models like the Roma, 296, and SF90 from any price increases, absorbing the added cost itself.
For other models—such as the Purosangue, 12Cilindri, and F80—prices will rise by 10%, with Ferrari covering the remaining tariff costs. The hardest hit will be the F80, the brand’s flagship hypercar, which already carries a $3.5 million base price—meaning an extra $350,000 for buyers.
Ferrari clarified that these price adjustments apply only to vehicles imported to the U.S. starting April 2, 2025. So, those buying before then can still dodge the tariff-driven increases.
