The pink livery will be showcased in Forza Motorsport and at the Lone Star Le Mans race.
September 1 marks Pink Cadillac Day, coinciding with the FIA WEC Lone Star Le Mans race in Austin, Texas. To celebrate, Cadillac Design and Cadillac Racing have collaborated to reveal a special pink livery for the V-Series.R. This design pays tribute to the vibrant history of colorful Cadillacs, featuring a striking pink exterior that gracefully fades to black, complemented by blue and white accents and plenty of Cadillac branding.
The car will be showcased at the race and will also be featured in Forza Motorsport, with the pink livery available for download later today. While pink Cadillacs are often associated with Mary Kay, they were popularized by Elvis Presley.
After his original pink 1954 Fleetwood Series 60 was destroyed in a fire, he acquired a 1955 Fleetwood and had it painted a custom pink color known as “Elvis Rose.” The iconic singer even referenced a pink Cadillac in his song “Baby, Let’s Play House.”
Mary Kay launched their car program in 1969, initiated by Mary Kay Ash to recognize top achievers. The cosmetics company reports that there are now more than 3,600 career cars on the road, including over 1,000 Pink Cadillacs. The most recent models are pink XT5 crossovers.
