The Korean company acknowledged that it had been drawn in by the allure of touchscreen technology, but customers found it frustrating
However, when a car bounces over bumps and you have to take your eyes off the road to locate a digital button—since you can’t simply find it by feel—it’s clear that touchscreen technology has its downsides. Many drivers feel frustrated that simple adjustments now take more time and effort than when those features were controlled by a dial or button.
Hyundai has been aware of American drivers’ concerns about touchscreens for some time and has committed to keeping physical controls in its cars. The recently updated Ioniq 5 already reflects this approach.
Still, Hyundai’s North American design team hinted to Korea JoonAng Daily that attitudes toward touchscreens may shift as cars adopt more advanced driver-assistance technology, allowing drivers to relax more.
