The Urus is still its top-selling model by a wide margin.
Lamborghini’s record-breaking sales year also led to record revenues. On Thursday, the Italian supercar brand announced it generated €3.09 billion ($3.4 billion) in 2024, surpassing the €3 billion mark for the first time. Sales rose 5.7% year-over-year to 10,687 units, with the Urus crossover remaining the best-seller despite a slight decline in its numbers.
Revenue climbed 16.2% compared to 2023, while operating income increased 15.5% to €835 million ($906 million). The Urus accounted for more than half of Lamborghini’s total sales last year at 5,662 units. The Huracán followed with 3,609 sales, while the company delivered 1,406 Revuelto supercars. Additionally, Lamborghini sold 10 Aventadors as it transitioned to its new hybrid successor.
The automaker’s record earnings coincide with a major shift toward hybrid powertrains across its entire lineup. Lamborghini introduced the V-12-powered Revuelto in 2023, followed by the hybrid Urus, which is already sold out through 2026. The Huracán’s replacement, the twin-turbo V-8-powered Temerario, debuted last August.
CEO Stephan Winkelmann noted that Lamborghini saw growth across its three main markets. However, he also acknowledged to Reuters that proposed U.S. tariffs could pose a risk to sales this year.
Looking ahead, Lamborghini is preparing to expand its lineup with its first fully electric model. Previewed by the Lanzador concept, the EV is expected to launch in 2029. Winkelmann anticipates it will sell at the same volume as the Temerario, potentially boosting the brand’s sales further—if it can attract buyers in the high-end EV market.
