The brand is on pace to sell over 100,000 vehicles this year, marking its best performance since 2020
Lincoln is working on two new models for the U.S. market as it seeks to maintain its momentum and increase sales nationwide, even though the brand currently lacks an EV in its lineup. Lincoln’s sales have surged by 23% in the first seven months of 2024, with its market share growing by 1%.
If this trend continues, Lincoln could surpass 100,000 new car sales for the first time in a calendar year since 2020. This potential achievement follows three years of declining sales, including a challenging 2023 when the brand sold just 81,818 vehicles in the U.S.
The introduction of these two new models is expected to help sustain this positive trajectory. Ford’s luxury division announced these plans at a recent meeting with dealers, revealing that the new models would debut in the coming years. However, it’s unclear whether these will be entirely new models or updated versions of existing ones in Lincoln’s lineup, according to Auto News.
Regardless, this development is promising for dealers, as Lincoln has demonstrated this year that new and refreshed models can significantly boost sales.
Since early 2023, Lincoln has updated or redesigned all four of its models, with the most recent update being the launch of the 2025 Navigator earlier this month.
The Navigator now features a more contemporary exterior design inspired by the smaller Nautilus and retains its twin-turbocharged 3.5-liter V6 engine, producing 440 hp and 510 lb-ft (691 Nm) of torque. The interior has also seen substantial improvements, including the addition of a 48-inch panoramic screen spanning the entire dashboard.
Other significant updates across the Lincoln lineup include a refreshed Aviator and the introduction of the Chinese-made Nautilus. Production of the Corsair, currently the smallest model in Lincoln’s range, will end in 2025. While details about its replacement are limited, there’s speculation it might be another compact crossover, potentially manufactured in China like the Nautilus.
