Nissan Unveils New Perfume That Smells Like Fresh Tires

Introducing “Smell My Dust.”

A Unique Blend of Tires and Cherry Blossoms

make headline for this: Nissan has a new perfume that smells like tires. It also smells like cherry blossoms, because Japan is world-famous for its cherry blossoms that bloom in the spring. Yes, it’s a supremely weird combination and yes, it’s a legit perfume.

The fragrance is called Smell My Dust, and we’re dying to find out how it smells. That might be tough, though. Nissan doesn’t tell us how to get a bottle, but its announcement coincides with the upcoming Formula E race taking place this weekend in Shanghai.

It’s the first time the electric series has gone to Shanghai, and Nissan hopes to grab some extra attention with its new fragrance. Apparently, weird perfumes and colognes are popular with younger generations.

Nissan collaborated with a perfume lab in Shanghai to create this unique fragrance. While the exact ingredients remain a mystery, Top Gear suggests that actual tire dust was incorporated into the scent.

Celebrating a successful Formula E season with six podium finishes and one event win, Nissan currently holds third place in the overall standings—and this is their way of marking the achievement.

From “Armada” to “Smell My Dust”

This isn’t Nissan’s first venture into branded fragrances. At, you’ll find a range of automotive-inspired scents, including savory options like Armada, GTR, Patrol, and 350Z—the latter described as a “cooling fragrance” that evokes a “sensation of purity.”

It makes us curious about how “Smell My Dust” might be characterized. Perhaps an airy fragrance of earthy delights blended with the essence of vehicular parking lot antics? Feel free to use that description, Nissan.

If we manage to get our hands on a bottle, we’ll let you know what you’re missing—whether that’s a good or bad thing, we can’t say for sure.


  • Ian Sawyer

    Growing up with a father who was a mechanic I had an appreciation for cars and motorcycles from an early age. I shared my first bike with my brother that had little more than a 40cc engine but it opened up a world of excitement for me, I was hooked. As I grew older I progressed onto bigger bikes and...