One of the upcoming electric models is set to debut in 2028, though market demand will dictate whether it’s branded as a Nissan or an Infiniti
Nissan is plotting its return as a serious contender in the EV space, this time with a new electric vehicle platform designed to support a broader lineup. The architecture could underpin up to five new models, including crossovers, sedans, and potentially even a lightweight pickup truck. In a move likely to please American buyers—especially in light of Trump’s sweeping tariffs on imports—all of these models will be built in the United States.
Nissan’s product planning chief for the Americas, Ponz Pandikuthira, states that the new platform will focus on compact and adjacent segments, laying the foundation for more efficient and accessible EVs. It’s designed to accommodate the company’s next-generation electric motors and will feature more affordable lithium-ion battery packs, promising faster charging times compared to what Nissan currently offers.
“The platform’s versatility and Nissan’s factory capacity in the US open the door to partnership opportunities with another OEM to lower manufacturing costs,” Pandikuthira told Auto News. Such a collaboration could help Nissan and a potential partner share development costs and scale production more effectively.
Crossovers Take Priority
Initially, Nissan had planned to launch two all-electric sedans using this new platform to replace the Maxima and Altima. However, due to market demands, the plan has changed, and the platform will now debut with two crossovers from Nissan and Infiniti. Pandikuthira confirmed that at least one of these models would launch in 2028, but demand will decide whether the Nissan or Infiniti version comes first.
“The C-segment in the crossover space is the ideal starting point for us,” Pandikuthira said. “As a brand, it’s also our strength.”
Both crossovers will be assembled at Nissan’s plant in Canton, Mississippi. The Nissan-branded crossover is expected to have a “brawny” shape reminiscent of the Xterra, while the Infiniti version will adopt more refined styling.
Is an Electric Pickup Coming?
There’s also talk of a compact electric pickup. While the project hasn’t been green-lit yet, Nissan is considering unibody construction and a possible market entry around 2030. It would target a growing segment of buyers looking for capable yet eco-conscious lifestyle vehicles.
“There’s a growing niche of people who want an adventure vehicle but are environmentally conscious and don’t want to take a V-8 off into the woods,” Pandikuthira said. “Do you have 100,000 of those willing to buy a Nissan electric truck? Doubtful. But that segment could grow, and we are keeping an eye on that.”
EV Sedans Still in Limbo
As for the remaining vehicles planned for the platform, Nissan remains uncertain. The company acknowledges that its strategy for electric sedans is still unsettled. Launching an affordable one could prove difficult, and premium sedans don’t align with Nissan’s core brand positioning.
“Premium sedans are not our niche,” Pandikuthira admitted. “If the [electric] sedans start at $45,000 or more, you’re not in the core of the sedan market anymore.”
With demand for electric sedans lagging, Nissan may keep the current Altima in production through the end of 2027, even though it was originally scheduled for discontinuation this year.
