Aerodynamics will be a crucial factor in shaping the design of Lexus EVs
Lexus’ future design language will take a bold new direction, with global design chief Simon Humphries stating that customers desire something expressive. The LF-ZC and LF-ZL concepts offer an initial glimpse of what’s to come.
These innovative concepts will soon evolve into production models, guiding Lexus into an exciting electrified future. Unlike current sedans and SUVs, these models will feature radically different shapes, and new construction techniques will allow Lexus to create more spacious interiors and adopt daring designs.
Upcoming Lexus models are being developed at a new design center in Japan, and according to Simon Humphries, the brand’s new design direction will be as impactful as the introduction of the spindle grille in 2011. Reflecting on that design choice, Humphries explained, “We wanted to give Lexus a distinct character. Even on models where we applied it as a minor update, sales nearly doubled. Clearly, many customers wanted a more expressive vehicle.”
Humphries emphasized the importance of taking bold steps, saying, “It’s a significant shift, but Lexus has always aimed to challenge the conventional standards of the time. It’s crucial to ask, ‘Is this too far?’ Pushing boundaries is the right approach.”
The LF-ZC represents the most striking example of Lexus’ new design philosophy. Its low beltline, made possible by slimmer battery modules, lowers the center of gravity and enhances handling, as reported by Auto News.
The car features an expansive front windscreen that extends farther forward than usual, allowing drivers to see objects close to the front of the car. With a strong focus on aerodynamics, Lexus is targeting a drag coefficient of under 0.2.
