Following President Trump’s tariff announcement, Jaguar and Land Rover had earlier stopped shipping vehicles to the United States
After a month of uncertainty, Jaguar Land Rover (JLR) dealers in the United States are relieved as the British automaker has confirmed the resumption of its vehicle export program to America. Shipments had been paused in early April following President Trump’s announcement of tariffs on imported vehicles.
Despite the fact that Trump’s tariff policy, which imposes a 25 percent levy on JLR vehicles arriving at US ports, remains in place, the company cannot afford to forgo the American market, which accounts for approximately a quarter of its 430,000 global sales, translating to over 100,000 vehicles annually.
Notably, all of the imports consist of Land Rover models, as Jaguar has ceased car production as part of its transition to an all-electric lineup, previewed by the Type 00 concept. Reports from The Times indicate that the British company’s first shipment to the US in nearly a month departed port on Wednesday.
In a statement issued almost five weeks prior, the company explained that it was taking short-term actions, including the April shipment pause, to address the new trading terms with business partners while developing mid- to longer-term plans. Now, with the resumption of SUV shipments, JLR has stated it will provide an update on these plans when it announces its full-year financial results later this month.
JLR was among several European automakers that temporarily halted shipments to the US, including Aston Martin, Audi, and Lotus, as they grappled with how to absorb the tariff costs. While Aston Martin chose to share the burden between the company and consumers, JLR, which also lacks a US production facility, has not yet disclosed its potential pricing adjustments.
The company currently holds a stock of vehicles that arrived in the US before the tariff announcement and are therefore not subject to the levy. Dealers are reportedly leveraging the impending threat of price increases to encourage prospective buyers to make purchases now to avoid potential future cost increases.
For example, Land Rover Thousand Oaks posted a message on its website stating that the active tariff implementation in the automotive industry is highly likely to result in increased prices for consumers in the near future. The dealership suggests that acting before the full impact of these tariffs is realized could allow buyers to secure their desired vehicle at a more favorable price.
