It also aims to enhance interior quality, starting with the next ID.3 and ID.4 models
With plant closures and massive layoffs, it’s clear that Volkswagen has lost its momentum. The days when the Golf led sales charts in Europe now feel like a distant memory. The uninspiring design of its electric cars isn’t drawing customers into showrooms, and the simplified interiors aren’t helping either. Meanwhile, rising prices are causing customers to reconsider their choices.
However, a solution is reportedly on the way. In an interview with Auto Express, VW’s development chief Kai Grünitz promised major changes are in the works. The upcoming ID.3 and ID.4 models will introduce a “completely new design language.” This is welcome news, as the current EV designs could certainly use a makeover. Grünitz added that the revamped visual identity will reflect a return to Volkswagen’s roots, focusing on the design elements the brand is known for.
Inside the cabin, the user interface will be upgraded by reintroducing more traditional controls. Future Volkswagen models will feature additional buttons for quick access to frequently used functions, eliminating the need to navigate submenus on the touchscreen. In addition to bringing back physical keys, as seen in the ID.2all concept, there will also be an emphasis on improving overall quality. This is a key issue for the Golf Mk8, particularly when compared to its high-quality predecessor.
This isn’t the first time we’ve heard promises of improved interiors. At the end of 2022, VW Group chairman Oliver Blume spoke about a “quality offensive.” As expected, these changes will take time, and we’ll need to wait for the next generation of vehicles to see if Volkswagen delivers on its commitments.
Specifically regarding the ID.3 and ID.4, Kai mentioned that VW will also make “significant improvements in battery costs and performance.” He went as far as to say that the updated EVs will be a “huge improvement” for both the company (by lowering production costs) and customers (by offering better cars overall). The new electric models are expected to debut in 2026.
It’s still unclear whether the ID.3 will retain its name. Volkswagen has already confirmed that the ninth-generation Golf will be electric, with the Mk8 continuing with combustion engines until at least 2035. Earlier this year, Kai suggested that the electric Golf could replace the ID.3: “There isn’t enough space to have two or three models targeting the same customer. We’ve started working on a fully electric Golf.”
