Ford has updated Bronco pricing across the lineup, including a $10,000 price cut for the Bronco Raptor
Ford just rolled out a fresh round of Bronco pricing updates, and as usual, there are both winners and losers. The standout: the Bronco Raptor, which sees a hefty $10,000 price cut, bringing it back down to its 2023 MSRP at $81,990. On the flip side, the two-door Bronco Base now starts at $40,990 after destination fees—marking the end of the sub-$40K Bronco.
Entry-level Bronco pricing has seesawed over the past two years. The Base trim was dropped, then reintroduced in late 2024. It’s still available today, but a $1,000 bump in MSRP and an extra $100 in destination charges push it just over the $40K mark. While not a dramatic increase by today’s standards, it’s a psychological milestone that makes it notable.
If you’re thinking back to the Bronco’s original ~$30,000 launch price, remember—2020 was a different world. The pandemic was just beginning to ripple through supply chains and the global economy. Today’s Bronco Base also comes better equipped, featuring a standard 12-inch digital gauge cluster and added sound insulation.
At its new $40,990 starting price, the Base model includes a 2.3-liter EcoBoost turbo-four, a seven-speed manual transmission, and a 4.46 rear axle ratio. A 10-speed automatic is available for $1,795. While off-road upgrades are on offer, most are bundled in the $8,460 Sasquatch package. That adds 35-inch tires, front and rear locking differentials, higher suspension, Bilstein position-sensitive shocks, a 4.70 final drive ratio, and a more advanced 4×4 system.
As for the Bronco Raptor, its reduced price narrows the gap between it and the rest of the lineup. Ford says this move is intentional. A spokesperson told us, “With the new two-door-only Bronco Stropped replacing the two- and four-door Wildtrak as the top off-road package in the base Bronco lineup, we are adjusting the price of the Bronco Raptor to provide customers who prefer a four-door with another high-performance vehicle option.” The new pricing applies to 2025 Raptor orders and dealer stock.
Now that the Wildtrak trim is gone, the highest-spec four-door Bronco short of the Raptor is the Badlands, priced at $53,075. Meanwhile, the new two-door-only Stroppe Edition, which comes exclusively with a V6, starts at $77,630—about $4,400 less than the Raptor.
