11 Jeep Wrangler Facts & Statistics You Should Know

In a segment where off-road capability and stellar performance are priorities, the Jeep Wrangler is the cream of the crop in the off-road SUV space since the 1980s.

This article will provide you with the necessary information about the Jeep Wrangler before you visit the local dealership to make a purchase. 

Learn more about the Jeep Wrangler’s sales figures, depreciation rates, reliability ratings, vehicle origin, performance statistics, and much more!

How Many Jeep Wranglers Have Been Sold in the US Per Year?

Released in 1986, the Jeep Wrangler has been one of the most (if not the most) popular off-road SUVs since its arrival in the US Market.

With a very fascinating history dating back to World War II, the Wrangler entered the US market commercially in 1986 with a base model, mid-level model, and top-spec model, as well as high sales expectations.

Sales for the first year were a little under 17,000 units sold but this was acceptable as the model made its debut late in 1986. In the year 1987, sales almost doubled, at roughly 30,000 units sold with record high sales in 1996 (120,261 units sold) and 2007 (119,243 units sold) before by 2010. 

Despite fluctuations in sales beyond 2010, the years 2011 and beyond provided stellar sales with a minimum of 100,000 units sold every year since. 

We have compiled a table of yearly sales figures for all the Jeep Wrangler models dating back to the year 2000. Data was obtained from carsalesbase.com.

Jeep Wrangler Sales Figures (2000s and 2010s)

What Year Did Jeep Start the Wrangler Model?

The Jeep Wrangler could be traced back to the 1940s, when it was utilized as a vehicle for transport of troops and supplies during World War II.

However, the actual term “Wrangler” and the offering of units for sale to the civilian market did not happen until the summer of 1986, where the Jeep Wrangler was unveiled as a 1987 model on-road SUV. 

The initial models sported a wider body, lower ride height, reduction in body roll, and a slightly larger windshield design.

There were three primary models, ranging from the base model to the top-spec model.

Engine power came from either a 2.5-liter four-cylinder engine or a 4.2-liter inline-six engine, with manual and automatic transmission options.

Unfortunately, due to design issues, particularly with the square-shaped headlights, the reception was lukewarm, but this did not deter willing buyers to get a taste of what the Jeep Wrangler had to offer. 

Throughout the years, sales steadily grew, along with minor innovations that made a world of difference to the drivers and passengers of the Jeep Wrangler.

Technological advancements included:

  • Additional seat belts
  • Minor design adjustments
  • Engine upgrades
  • The introduction of the anti-lock brake system (ABS)

Related: 25 Best & Worst Jeep Wrangler Years (With Facts & Stats)

Jeep Wrangler TJ

In the year 1997, Jeep introduced the next generation of the Wrangler, identified as the TJ variant. 

The Jeep Wrangler (TJ) was the successor to the Jeep Wrangler (YJ), but it was not a complete overhaul of the look, feel, and performance of the vehicle followers grew to know and love.

The Jeep Wrangler (TJ) had distinctive features, namely the return to the round design for headlights and the adoption of a coil-spring suspension, significantly improving the riding comfort of the model. 

Other highlights of the new Jeep Wrangler (TJ) were adjustments to torsional stiffness and a sturdier, more durable frame.

The Jeep Wrangler (TJ) still inherited the 2.5-liter four-cylinder and 4.0 liter inline-six engines of its predecessor. 

Jeep Wrangler JK

In 2007, Jeep decided to have a complete design overhaul for the Wrangler. The third iteration of the Jeep Wrangler, identified as the Jeep Wrangler (JK), was taller, longer, and wider. It also featured a longer wheelbase.

The purpose of the introduction of the Jeep Wrangler (JK) was to be more practical in terms of both comfort and safety features.

This third generation Wrangler boasted features such as traction control and stability control.

A four-door model of the Wrangler (JK) was also introduced, it received a positive reception and was greatly profitable for Jeep.

This model sported a 3.8-liter V6 engine, dropping the predecessors’ four-cylinder engine. 

Manual and automatic transmissions were still offered, but the manual transmission was now a six-speed while the automatic transmission was changed to a four-speed.

Related: Jeep Wrangler Beeping? (11 Causes & Solutions)

Jeep Wrangler JL

Currently, fans of the Jeep brand and its Wrangler model are enjoying the latest generation Wrangler, known as the Jeep Wrangler (JL), introduced in 2018.

The Jeep Wrangler (JL) was developed with a few important things in mind: additional technology, increased efficiency, and improved off-road capability.

The hood, doors, and windshield frame were built using aluminum (originally high-strength steel) and the tailgate was formed using magnesium.

For engine options, the Jeep Wrangler (JL) still offered its predecessor’s 3.6-liter V6 engine, but added a turbocharged four-cylinder and later on, a 3.0-liter diesel V6 engine as additional options.

For transmission, the automatic transmission received a boost, now being an eight-speed transmission.

The Jeep Wrangler (JL) also boasts a touchscreen infotainment system, parking sensors, and blind-spot monitoring technology.

Five Generations of the Jeep Wrangler

  • Civilian Jeep (CJ) 1944-1986.
  • Jeep Wrangler YJ 1986-1995.
  • Jeep Wrangler TJ 1996-2006.
  • Jeep Wrangler JK 2006-2018.
  • Jeep Wrangler JL 2018-Present.

Please also read our article: where are Jeep Wranglers made?

How Is the Fuel Economy on the Jeep Wrangler?

For its segment and off-road capabilities, the reported fuel economy of the Jeep Wrangler is within acceptable ranges. 

In the real world, however, the fuel economy of the Jeep Wrangler has plenty of room for improvement.

The 3.0-liter Automatic 8-speed Turbo Diesel variant has an estimated 25 miles per gallon in mixed driving scenarios. 

The 2.0-liter Automatic 8-speed Turbo Gas variant has an estimated 23 miles per gallon in mixed driving scenarios.

The 3.6-liter Manual 6-speed Regular Gas varian has a 20 miles per gallon average in mixed driving scenarios. 

The fuel economy of the Jeep Wrangler is clearly nothing to boast about, but there is no doubt that the vehicle can get the job done, whatever its purpose may be for the owners.

You may also be interested in our article: are Jeep’s easy to work on, repair & maintain?

How Quickly do Jeep Wranglers Depreciate?

Jeep Wranglers have one of the best resale values in the used car market, according to recent reports. 

This model’s ability to retain such amazing values even when used is due to the brand’s reputation for performance and reliability, as well as the name value of the model itself. 

The Wrangler has proven itself to be a reliable on-road and off-road companion for the past couple of decades as it is built to endure harsh conditions on the road and in terms of weather. 

For the 2020 Jeep Wrangler, the expected depreciation after five years is pegged at around 42%, putting it ahead of its competitors in the SUV segment. This means a well looked after Wrangler will retain 62% of its original value after 5 years.

Even if the Jeep Wrangler has such high resale value, it is still recommended to observe maintenance protocols and procedures on a regular basis.

Did Jeep Recall Any of the Wrangler Models?

The Jeep Wrangler has issued 64 recalls over the course of 33 model years.

A recall is issued when a manufacturer or the NHTSA (National Highway Traffic Safety Administration) deems that a vehicle or one or more of its components creates an unreasonable safety risk or does not meet minimum safety requirements – All safety recall repairs are FREE at authorized Hyundai dealers.

Recently, Jeep had to recall a total of 42,887 vehicles, ranging from the 2018-2021 Wranglers and the 2020-2021 Gladiator models.

Only the manual transmission variants of these models were included in the recall.

The recall was initiated due to an issue with the clutch pressure plate wherein the likelihood of overheating and fracture was greater than normal safety standards.

This risk, if neglected, may potentially lead to engine failure and risk of fire.

Fortunately, the issue that caused the recall can be easily remedied by software patches for notification and warning indicators.

The table below lists all the Jeep Wrangler recalls:

Model YearNumber of Recalls

How Much Do the Wrangler Models Pollute?

Big vehicles with powerful engines are not known to be environmentally friendly, but the Jeep Wrangler is an exception to the generalization.

Jeep is confident that its innovations in efficiency and fuel management within the engine will lead to lower rates of emissions.

In fact, the 2020 Jeep Wrangler EcoDiesel was identified as the most efficient Wrangler of the family, as well as other later generation models being significantly more efficient than their predecessors.

Key factors that led to greater efficiency and optimized engine management were design, performance, production, materials, and fuel consumption.

Related: Jeep Wrangler Tune-Up & Maintenance Costs

How Much Can the Wrangler Models Tow?

The Jeep Wrangler is no weakling when it comes to towing capacity. The vehicle can carry its own weight and more as reported by the manufacturers themselves.

The Jeep Wrangler can tow a maximum of 3,500 pounds, more than enough to bring a few pieces of furniture, inventory items for a business, or necessities for a cross-country roadtrip. 

However, the towing capacity would also depend on the variant.

The 2-door Jeep Wrangler models are only able to take on 2,000 pounds in towing while the 4-door can handle almost twice that at 3,500 pounds. 

How Reliable Are Jeep Wranglers?

Relatively speaking, Jeep Wranglers are reliable as they are in a class of its own, belonging to the off-road SUV segment.

However, due to the recent recalls and its off-road nature, customer reports presented a low reliability rating for the latest Jeep Wrangler models.

Significant reasons behind the low reliability score of the Jeep Wrangler are the following:

  • Price to Value – The Wrangler belongs to the lower half of the value index due to fuel economy and slightly higher selling prices.
  • Recalls and Overheating Issues – As mentioned earlier, there was a massive recall that involved tens of thousands of units due to the potential fire hazard of the clutch plate.
  • Technology and Quality of Life Features – The interior offerings and other technological features of the Wrangler seem to be lagging behind compared to its competitors in the SUV segment.

Other mainstream outlets have given the Wrangler slightly more favorable reviews

Repair Pal have given the Wrangler a 3.5 out of 5.0 reliability rating (above average) and ranked it 25th out of 26 for compact SUVs. They have estimated annual repairs to be $694 which means it has average ownership costs.

J.D Power have given the 2021 Jeep Wrangler an 81/100 Quality and Reliability rating, based on independent and unbiased opinions of verified car owners.

How Safe Are Jeep Wranglers?

From our research, we can say the Jeep Wrangler is safe in a crash, however it is not as safe as some other SUVs. This is partly due to the Wrangler’s unique design and construction, which is tailored for extreme off-roading.

The National Highway Traffic Safety Administration (NHTSA) was not able to complete its series of tests, but reported that the Wrangler scored four out of five stars for both the driver and front seat passenger when the vehicle crashed into a flat wall.

In Europe, the Wrangler garnered a full-frontal score of 5.7 out of 8 points, a partial overlap score of 3.9 out of 8, and a side-impact score of 8 out of 16 points.

The 2021 Jeep Wrangler comes standard with the following safety features 

  • Driver front-impact airbags
  • Passenger front-impact airbags
  • Driver side-impact airbags
  • Passenger side-impact airbags
  • Electronic stability control.

What Is the Typical Buyer Demographic for the Jeep Wrangler?

The Jeep Wrangler community includes a varied set of individuals, ranging from the well-off business owners to the young, up-and-coming urban professionals. 

The Wrangler was intended to be a vehicle for individuals seeking a premium feel for their outdoor travel and transport necessities, which is why the primary thrust of the model is toward off-road capabilities.

However, the Wrangler following has evolved into a more sophisticated niche, including all kinds of individuals, whether it be men, women, wealthy, middle class, urban, or rural. The likelihood of these people owning a Jeep is surprisingly good. 

If you are enthusiastic about the brand or the model in particular, then you will be readily accepted into the diverse community of Jeep Wrangler owners.

You may also be interested in our article: 11 GMC Sierra Statistics

Jeep Wrangler Theft Numbers

There is insufficient data regarding the theft statistics of the Jeep Wrangler in recent years. As such, it would be difficult to conclude what the estimates are on an annual basis.

It would be safe to assume Jeep Wranglers don’t get stolen any more than any other vehicle.

Even so, like everything of value, it is best to keep your Jeep Wrangler safe and protected from other individuals with ill intentions.

We recommend using additional safety precautions such as:

  • Keeping the vehicle locked at all times
  • Do not keep valuables on display where thieves can see them
  • Invest in a steering lock and car key signal blocking wallet
  • Researching anti-theft technology
  • Never leave your vehicle running unattended















  • Ian Sawyer

    Growing up with a father who was a mechanic I had an appreciation for cars and motorcycles from an early age. I shared my first bike with my brother that had little more than a 40cc engine but it opened up a world of excitement for me, I was hooked. As I grew older I progressed onto bigger bikes and...

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